Scientific Advertising
This book is probably the most widely read book on advertising ever written. It is undoubtedly the most coveted. Famous adman David Ogilvy wrote, "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
An Interview with Drayton Bird
Advertising legend the late David Ogilvy said of my good friend Drayton Bird, “He knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny.” I recently interviewed the great man. It's all in this e-book.
The Ten Lost Secrets
This little e-book can generate bundles of "found" money for your small business if you employ even one of its simple but powerful marketing secrets. Employ all ten secrets, and the competition will quickly fade away!
Money Making Headlines
They're all here - 3,796 headlines that made advertising history. This an exact copy of my own headline "swipe file" - 35 years in the making. I use this reference work nearly every single day - and why not? Here in one volume are the headlines that produced fortune after fortune for those lucky enough to have used them. Enjoy.