Got an email from an old friend the other day. No big deal. He simply wanted to share a song someone had sent him from an artist name Chris Rea.
You may not remember Chris – but he had a couple of big hits back in the late 70’s. The one you’re most likely to remember [...]
A few years back, I was contracted to do a weekly 2 minute radio feature on a local talk radio station. The feature that I christened, Timepiece covered a multiude of topics – but mostly with things that had happened in my life.
Timepiece ran for well over a year before the station format was [...]
About twenty years ago I subscribed to a marketing newsletter written by the late Gary Halbert. For those of you who may not know, Gary was a self-made copywriter whose claim to fame was that he wrote what turned out to be the biggest direct mail sales letter of all time.
At one point, over 7,300,000 [...]
What does it mean to be perfect? Well, when I think of perfection I always begin by thinking about the 1972 Miami Dolphins football team. Can you imagine it? A 17-0 season including a victory in the AFC Eastern Division, an AFC Championship and finally a 14-7 victory in Super Bowl VII against the Washington [...]
Read more!It’s one of those huge color-coded maps that you see at the mall. There are two hundred and fifty one stores on that map – but the truth is – you only need to know where the new Apple store is located.
So what do you need to know? Well, you need to know where the [...]
If you work with advertising clients everyday like I do you may get frustrated with the phrase “word of mouth”. As in, “the best advertising you can get is word of mouth”. Or “nothing works as well as word of mouth advertising”. The problem is that word of mouth advertising is not something that most [...]
Read more!When I was a teenager, the most interesting show on television was Star Trek. “To boldly go where no man has gone before”. That was the mantra that excited us all. And by the look of things – it still excites a lot of folks who populate the world of marketing.
Here’s the problem. Most folks [...]
Years ago, I had a client who was in the silk flower business.
There came a time when he needed to find a new retail location. One day we were walking through a local shopping center that someone had suggested as a possible retail outlet. The first thing we noticed was that traffic seemed to be [...]
A few nights ago, I was watching WITF (our local public broadcasting station) and they were featuring a filmed tribute to Roy Orbinson that was performed about 2 years before his death. What made this particular show so interesting, beyond the staggering talent of Roy Orbinson himself, was the band that evening was made up [...]
Read more!In late summer 1999, I was enjoying a wonderful lunch at a local pub when I overheard a conversation that was going on in the booth behind me. A man was lamenting to his companion that he had lost a very large sum of money on a technology stock.
As he described the fiasco in graphic [...]
We’ve all heard of Merlin the Magician – the sorcerer who lived in King Arthur’s Court. Legend has it that Merlin was born an old man – and actually lived his life backward. So, when he was giving advice to the young King Arthur – he was not really predicting the future as many thought. [...]
Read more!I was having a cup of coffee with my good friend Chuck Hertzog the other day and he shared with me an idea that I simply can’t get out of my head.
Now I should tell you that Chuck is the GM of several radio stations and is responsible for a fairly large group of salespeople. [...]
Radio personality and friend Todd Jeffers has passed away. I knew Todd when he was part of the morning team at WRKZ (Z107) in Elizabethtown with Nancy Ryan and then later with Nancy at BOB in Harrisburg.
Todd was one of the funniest people I ever knew. For close to 12 years, I was lucky enough [...]
I’ve been in the marketing business for over thirty years. And still, one of my favorite pastimes is a lively breakfast meeting with vendors – media reps, yellow page people, printers, etc. But it wasn’t always that way.
For the first ten years or so, the price of admission for these meetings was simply a [...]
Let me show you how to use market re-animation to first identify and then redeploy hidden marketing assets in your business for maximum marketing leverage and maximum financial gain.
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