Educate customers as you up-sell them.

Today's Top 5

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Point out the added benefits of an upgraded purchase. Sell them on the added convenience,savings in time and money, ease of use superior quality, longer lasting, or the extra comfort, relief or security an upgraded package offers. Illustrate the extra value they get by purchasing the “deluxe” package. If you take the time to demonstrate the differences, you’ll immediately boost your cash flow and profit-per-sale as a number of buyers will opt for the upgrade.