Help People to Buy with an Appealing First Time Offer

Today's Top 5

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase. Allow these new customers an easy, lower-cost way to become your customers.

Your mission is to facilitate the buying process by eliminating all possible obstacles that could interfere with the sale. Some businesses make the mistake of going for the biggest sale at the first opportunity. The problem is… prospects are leery in the beginning — you need to earn their trust first. A better choice is to make a small, initial sale to a customer, and develop a customer/ supplier relationship – one that hopefully blossoms into a life-long partnership.

Since the first sale to a customer is the most difficult (and costly) one to close, it makes good sense to ease them into the buying experience, until they are totally comfortable and anxious to spend money, again and again. The key is to get them on board as customers. Make it easy. Give them a “baby step” to let them experience the total benefits of your product, without fear and without risking a lot of money. Give people the opportunity to put your products and services to the test. Let them experience your customer service first-hand. Do all you can to ensure their satisfaction on this small purchase. Take good care of these people — they’re the essence of your business.

Do whatever it takes to make the initial sale. Additional sales can come repeatedly, even automatically, but only after you’ve earned your customer’s complete trust, confidence and satisfaction. Most people have a set figure that they’re willing to spend without hesitation, on something of interest. Anything above that figure and prospects could take days, or even weeks to make a buying decision. Make it easy for new customers to try your products and services with some sort of introductory offer.

Since it’s easier to ease people into a buying relationship with lower-cost items, you can welcome more folks into the fold that way. Grow your customer list secure in the knowledge that each customer can become a lifelong revenue stream for your business. When you keep in mind the potential value of a long-term customer, the initial sales value pales in comparison.

The more appealing the initial offer, the easier it is to acquire first-time customers. The secret to building a large list in a short period of time is to create a tremendous offer that is simply irresistible to your target market.

Need help with your marketing? For a very limited time, I giving away 17 FREE e-books worth over $600 that cover a myriad of marketing topics. Click on the Resources tab at the top of this page to get your copies.