Offer additional add-on products and services.

Today's Top 5

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option. Service businesses, such as HVAC companies, offer long term service agreements to protect the consumer from unexpected equipment failure and maintenance programs to stop problems before they start. All are additional ways to generate greater revenue – often at a substantially higher profit margin – from the same number of customers. Observe the wants, desires, problems and annoyances of the marketplace, then look within to examine possible ways to offer additional moneymakers at the point-of-purchase, as an up-sell or a back-end product.