The Strategist

Today's Top 5

Try to make it real easy for first-time customers to buy from you. You don’t have to sell new customers on the whole package or deluxe version of your product or service. Instead, offer something as an introductory level purchase.

Advertising gives you total control of your message and allows you to deliver it in a way that captures attention, interest, curiosity and response. Effective advertising is the engine that powers many successful businesses.

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them.

Look for opportunities to add additional products, services, packages or expertise in addition to that which you currently offer. Electronics and appliance retailers offer extended warranties as an extra option.

As outlandish as the above headline may sound – it's possible to purchase thousands of dollars in profit each and every year – for a one-time investment of $500 or less.

February 16, 2015

“When your desires are strong enough, you will appear to possess superhuman powers to achieve.” – Napoleon Hill

Think, feel and act from that perspective. Until you are able to accept your new prosperity as not only viable, but an absolute reality for you, your old conditioning will sabotage your efforts. See your business exactly as you’ve visualized and it’s a certainty that you’ll move towards it. Thinking from this success perspective gives you a solid footing that can weather any economic storm.

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January 26, 2015

This very moment right now is the only thing you can count on 100%. Learn from the past. Plan for the future. But live with everything you’ve got in the present. All that matters is what you think…how you feel and the actions you take right now. You can control each of these. Spending each moment in positive and productive ways puts you in the best possible position for the next moment. This way, you’re setting yourself up to win. See yourself already in possession of the sales and profit levels you seek. Feel it fully. Claim it as yours. Live from that frame as your reality now – not at some point in the future. The universe will deliver the mold you’ve established in due time – exactly as you’ve envisioned it.

 

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January 21, 2015

Whatever helps you stay positive is what you need to do first thing each morning…and whenever you find yourself getting off track. Negative messages may be all around, but you don’t have to be adversely affected by them. Entertaining thoughts of doom and gloom will only drag you down. Avoid negative sources of information – media outlets and those individuals who tend to dwell on “bad” news. Be aware of your state of mind and the thoughts that occupy your consciousness. Your results are determined by the actions you take. But any action that isn’t carried out automatically – by habit – is preceded by conscious thought. Those thoughts affect the amount of energy you put into the action and consequently, the results you achieve. Use music, lighting, color, fresh air, exercise and great reading material to give you a shot of adrenaline whenever you need it. Control your thoughts because they control your destiny.

 

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January 15, 2015

Identify your strongest and most unique competitive advantage and use it as your foundation. A strong, competitive selling advantage is the distinction that makes your message more powerful…your salespeople more effective…and it turns customers into enthusiastic promoters themselves. A strong Unique Selling Proposition (USP) clearly defines your business. Reinforcing this core message strengthens your edge in the market and among your own staff. When those actively promoting the product are true believers themselves, they exude genuine sincerity and are therefore, more effective at selling others

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January 14, 2015

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